Our jeans and denim pieces adapt to your everyday life.

Easy-to-wear styles built to last.

Wear them now. Love them forever.

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A wide range of fits...

A wide range of fits...A good pair of jeans is much more than a wardrobe essential. Like a second skin, the jeans becomes the ideal piece for every occasion. Take a look at our new denim silhouettes.Shop Now

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...And Colors!

Brighten up your life with our latest selection of colorful denims for every facet of your personality.

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Denim From Head to Toes

Explore our most popular denims, from classic jeans to bold skirts, shirts and jackets that can be worn all year round.

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Durable + Eco

Our denim pieces are built to last. With a cost-per-use as unbeatable as their undeniable style, they stand the test of time with flying colors.

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F.A.Q.

What's the difference between denim and jeans?

The word "jeans" refers to those famous indigo canvas pants (or any other trendy color!) that have become a wardrobe essential. Denim, on the other hand, is the fabric used to make jeans. Note: "denim" is a contraction of the words "de Nîmes", referring to the city of origin of the now mythical sergé de Nîmes or Denim.

How can you tell the quality of a pair of jeans?

Yes, you can feel the quality of a pair of jeans just by touching it. The fabric is often softer, a little thinner, but tightly woven. The seams are even and straight, and the buttons, rivets and zippers are of superior quality. Good jeans can be worn for years.

Are jeans only made of cotton?

Often, but not always. Originally, denim was made almost exclusively of cotton. Today, we appreciate the comfort of slightly stretchy jeans or jeans made from blends of fibers such as viscose or polyester. At Aubainerie, you'll even find pieces made from REPREVE®-certified, eco-friendly recycled polyester denim.

What's the most comfortable jeans?

Denim has proven itself as a wardrobe essential, and not for nothing. While purists prefer non-stretch denim, there are many other options cut from a softer, lighter denim. As for fit, comfort is very subjective. Well-fitted jeans should sit comfortably at the waist without constricting it too much, and the material should allow you to move freely. Get rid of jeans that are hard to breathe in!

Which jeans are the most trendy?

We believe that if a style of jeans appeals to you, it's fashionable. That said, there are some styles that stand out in this year's trend department, such as wide-leg jeans, high-waisted jeans, colored denim and men's jogger jeans. The only limit to style is your imagination!

Where do jeans come from?

The word "jeans" has its origins in the name of the city of Genoa, Italy. English ships docked at the port of Genoa to load the fabric called "Bleu de Gênes" (blue jeans) to export it to America, and that's how the word "jeans" got into the history books.