THE DENIM GUIDE
Jeans and denim clothing for the whole family
From jeans to skirts, jackets and more, explore our most stylish and comfy denim essentials—made to last and made to love.
Denim Fits
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Styling tips
The must-have jeans of the season
Curious about barrel jeans? Ours offer just the right amount of volume for a flattering fit that’s easy to wear. Pair them with bare ankles and a flat shoe, like loafers or ballet flats, for a simple and balanced look.
Guaranteed wow effect
Looking to try wide-leg jeans? Just add a fitted top to balance out the shape in style. With its bold cuff and modern cut, this denim piece stands out from the crowd. It’s not only flattering—it’s also incredibly comfy.
Dream combo
Pair a denim dress with tall boots for a chic, elongating silhouette.
Psst…
Prefer a laid-back vibe? Swap the boots for sneakers. Two looks, same crush.
Trending for sure
Jorts are the must-have piece for sunny days. Easy to wear—you just have to go for it!
Pair them with a cropped tee for a casual look or dress them up with a fitted shirt for something a bit more polished.
F.A.Q
What's the difference between denim and jeans?
What's the difference between denim and jeans?
The word "jeans" refers to those famous blue canvas pants (or any other trendy color!) that have become a wardrobe essential. Denim, on the other hand, is the fabric used to make jeans. Note: "denim" is a contraction of the words "de Nîmes", referring to the city of origin of the now mythical sergé de Nîmes or Denim.
How can you tell the quality of a pair of jeans?
How can you tell the quality of a pair of jeans?
You can feel the quality of a pair of jeans just by touching it. The fabric is often softer, a little thinner, but tightly woven. The seams are even and straight, and the buttons, rivets and zippers are of superior quality. Good jeans can be worn for years.
Are jeans only made of cotton?
Are jeans only made of cotton?
Often, but not always. Originally, denim was almost exclusively made of cotton. Today, we love the comfort of jeans with a slight stretch or blends of fibers like viscose or polyester.
What's the most comfortable jeans?
What's the most comfortable jeans?
Denim has proven itself as a wardrobe essential, and not for nothing. While purists prefer non-stretch denim, there are many other options cut from a softer, lighter denim. As for fit, comfort is very subjective. Well-fitted jeans should sit comfortably at the waist without constricting it too much, and the material should allow you to move freely. Get rid of jeans that are hard to breathe in!
Which jeans are the most trendy?
Which jeans are the most trendy?
We believe the most stylish jeans are the ones you feel good in. That said, some standout styles this year include barrel jeans, low-rise cuts, jorts and relaxed-fit jeans for men. When it comes to style, the only limit is your imagination!
Where do jeans come from?
Where do jeans come from?
The word "jeans" has its origins in the name of the city of Genoa, Italy. English ships docked at the port of Genoa to load the fabric called "Bleu de Gênes" (blue jeans) to export it to America, and that's how the word "jeans" got into the history books.
Comment décrire la coupe tonneau (ou barrel cut) ?
Comment décrire la coupe tonneau (ou barrel cut) ?
The barrel cut features a slightly rounded leg—roomier through the hips and thighs, then tapered at the ankle. It creates a flattering, structured silhouette while offering all-day comfort. Stylish and easy to wear, it’s a growing favourite across all ages.
Even More Denim to Love!
Denim isn’t just about jeans: explore our skirts, dresses, jackets, tops, and more.
Denim: Essential and Timeless for the Whole Family
At Aubainerie, we understand that finding the perfect pair of jeans can be tricky, but we’ve got you covered. Our collections for women, men, kids, teens, and babies offer jeans and denim clothing designed to fit every lifestyle and every family member. Whether you’re looking for classic straight-leg jeans, trendy skinny jeans, an elegant denim dress, or an essential jacket, each piece is crafted to deliver quality, comfort, and style without breaking the bank. Explore various rise options — high, mid, or low — along with a wide range of fits tailored to every body type, from straight and flared to cargo and more. For kids and babies, our adjustable waist options ensure the perfect fit as they grow, making it easier to extend the life of their favourite pieces. From timeless raw denim to lightwashed, relaxed finishes, our extensive selection of shades and washes is designed to meet every need. Our denim pieces are made to be worn daily, no matter the occasion. Whether you’re heading out for a casual outing, a workday, or an adventure with the kids, Aubainerie denim has you covered with versatile pieces built to last. Check back often to discover new arrivals and keep your wardrobe updated with style.





