(Video available only in French)
Aubainerie and Rachid Badouri: A proudly Quebec-based collaboration
Discover a renewed collaboration between Aubainerie and Rachid Badouri. The new “My style. My price. My life.” campaign is rooted in family and real life. Get inspired by Rachid and his family’s favourite outfits: clothing designed in Quebec, made to last, stylish, and comfortable.
Style Inspiration for Him
Explore our selection of men’s clothing, inspired by Rachid’s favourites and made for real life. Pieces that are built to last, comfortable, and full of style.
Explore Styles for Him
Style Inspiration for Her
Inspired by the Badouri family’s top picks, this women’s clothing selection is made for real life. Designed to last, stylish, and perfect for every day.
Explore Styles for Her
Style Inspiration for Teens
Inspired by the Badouri family’s favourites, this teen collection blends style, comfort, and attitude. Clothes made to last—perfect for everyday life.
Explore Styles for Teens
Style Inspiration for Kids
Explore our kids’ clothing selection, as seen in the Rachid Badouri campaign: everyday essentials designed to last, comfortable, and stylish.
Explore Styles for Kids
Aubainerie and Rachid Badouri
Discover a renewed collaboration between Aubainerie and Rachid Badouri. Rooted in shared values like family, authenticity, and the everyday hustle, this campaign celebrates what matters most: real life. It brings together stylish, comfortable, and durable clothing that’s made to keep up with the rhythm of active families. Proudly designed in Quebec, this selection reflects the spirit of our homes and our way of life—practical, down-to-earth, and full of heart. Explore men’s clothing that balances style and toughness—ready for work, family time, or a night out. For women, find pieces that move with you: versatile, flattering, and easy to love. Teens will appreciate clothes that feel right, look great, and match their energy. And for kids, discover the everyday favourites featured in the campaign with Rachid Badouri—soft, durable, and built for every adventure. From exclusive items co-created with Rachid Badouri to timeless Aubainerie essentials, this curated collection is designed for Quebec families who want clothing that fits their real lives—with pride, style, and authenticity. Because life doesn’t slow down. And your clothes shouldn’t either.
With his warm humor and strong family values, Rachid Badouri perfectly embodies the spirit of Aubainerie: a brand that is accessible, authentic, and family-focused. This collaboration invites you to reinvent your everyday wardrobe with a touch of style. Whether you're heading to work, going out with friends, or spending a day with family, Aubainerie offers trendy clothing at prices that respect your budget.
Through his energy and humor, Rachid inspires you to approach each day with elegance, without sacrificing comfort or affordability. With its wide selection of clothing for the whole family, Aubainerie stands out as the go-to destination for those looking to stay fashionable while staying on budget.
Explore the collection in-store or online and be inspired by looks that combine style and accessibility. Step into each day with confidence and flair, thanks to Aubainerie and Rachid Badouri!
